Addressing the environment and one’s impact is no longer a fringe movement and many customers are doing it now, or will be in the very near future.
Provided by Auer Steel and Heating Supply Co.
Sustainability has reached a tipping point
As consumers increasingly embrace social causes, they seek products and brands that align with their values. Nearly six out of 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact. Nearly eight in 10 respondents indicate sustainability is important for them. And for those who say it is very/extremely important, over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible.
Beneficial Electrification is a term for replacing direct fossil fuel use (e.g., propane, heating oil, gasoline) with electricity in a way that reduces overall emissions and energy costs. As our country works towards beneficial electrification, air source heat pumps will play a key role in meeting environmental objectives as well as the desires of consumers.