How a Mysterious Sticker on an Avocado Gave Me Hope

By Roxanne Griffin

As the saying goes, curiosity killed the cat, but satisfaction bought her back. I like to think I’m one of those curious cats. Recently my husband returned home from grocery shopping, and I noticed one of the avocados he purchased had a sticker on it that I’d never seen before. It said ‘Apeel- Plant-based Protection...Longer-lasting Produce’ and included the company’s website. Of note: I later learned the FDA does not require growers or grocers to label treated produce.

I’ll admit that my first inclination was a quiet mental sigh of resignation accompanied by thoughts of ‘Oh, no! Now what chemical(s) has the industry come up with to modify our produce and poison us?’ I gently removed the sticker and adhered it to my ever growing ‘to-do’ list for further investigation when time permitted.

Days later on a bright, blue sky, windless Colorado day, I talked my husband into joining me on the front porch for margaritas, chips and guacamole. It helped that I suggested he bring the radio so we could listen to the Rockies opening game of the season!

photo by Matthias Oben from Pixels

We’d just returned from a short hike, and I was super hungry given it was way past lunch hour. After making the offer, I realized I may have spoken in ravenous haste. It had been close to a week since the avocados were purchased and you know the quip about avocados - “Not yet, not yet, not yet, eat me now, too late!” So with fingers crossed, I sliced the fruit in half and was pleasantly surprised to discover perfection! Instantly I was reminded of the sticker that I’d removed. But …..I do have my priorities and well, margaritas, guacamole and chips with my guy is a no-brainer. So I nailed a mental note to the ole grey matter and the following day took time to research.

The first course of action was to go straight to the website:

to read about the company. “This is FOOD GONE GOOD” shouted the caps across my monitor! We work with nature to reduce food waste and create abundance for all. Apeel protects produce and keeps it fresh twice as long which means less food waste in our supply chain. You can’t see it or taste it but the peel is wonderful. Greater abundance for all!